***  LEDs  ***

30-year old 




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Below is a 1.9mm in a full 4K format (3840 x 2160)





Above is a 1.5mm video display showing a drawing of a curved display.

Below is  1.9mm in a 640 pixel wide by 360 pixel high format with a touch screen added.

just WHAT IS A DIRECT view led Display?

1st 4K DVLED

in 2013

165" Diag

Southern California Edison Control Room

A​re you considering an LED display for your home or business? 

(If not, you should be)

Click Here


+1 727 480-0452 USA


+1 727 480-0452 USA

Miami International Airport

Older, Historical Stuff

Shown Below, Enjoy !!!

Installed in 2016


have these DISPLAYS tell your story

Installed in 2016

Installed at Over 2,200 Walgreens Drug Stores


+1 727 480-0452 USA


Ralph Paonessa  -  Site founder

Give me a call today with YOUR Bright Ideas 727 480-0452 or email me at LEDchip@yahoo.com

Copyright 2020. All logos and installations are property of their respective brands.  All Rights Reserved


+1 727 480-0452 USA

Until shown, information is the silent, invisible condition of an integrated circuit's transistor, represented in binary code 0 or 1 by the state of magnetism of the cell


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Installed in 1999

Your Source for the very best in Direct View LED Display Technology

Now get Factory Direct Prices with Golden Glove Service 

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in the USA

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Light Emitting Diodes or LEDs have taken over almost all applications where light of any kind is needed.  These solid state lights are truly amazing!  They are bright, rugged, last almost forever, use very little power and they waste almost no energy as heat.  From watches to computer screens to billboards and almost everything in between, virtually every kind of a display uses LEDs in one way or another.  LEDs are truly the driving force in almost all electronic display technology used today. 

LCD displays use LEDs as the original light source.  LEDs are installed behind or on the edges of the glass with LCD circuitry.  The LCD cells in the glass block specific colors (or nanometers) of light that should NOT be shown for each color, for each pixel in the display. This is how the images are shown on LCD displays, basically starting with a white LED light (which contains all of the colors) and subtracting away what is not needed, or only allowing the correct colors to pass through the LCD panel for each color of each pixel in the display

There are 2,073,600 pixels in a 1080p display.  

1920 wide by 1080 high

With Direct View LED display technology ( a.k.a. DV-LED ), each pixel has 3 LED lights; one each of red, green and  blue colors.  The amount of light coming from each of the LEDs is precisely controlled at over 4,000 brightness levels by integrated circuits, or IC chips. 

Just like drops of paint into a paint bucket, each little change in the composition of the light from the different LEDs creates a different color of the rainbow.  This additive method for creating light gives the viewer a natural looking image with the colors shown more accurately than with any subtractive technology.  LED pixels just look a lot more natural to the human eye.  AND, since the LEDs do not emit any light when they are turned off, the blacks are nearly perfect which gives the displays a level of contrast that is just amazing to see with the human eye!!  With LCD technology, light escapes thru the areas around the pixels that should be black causing a decrease in the contrast of the display. 

Due to the extreme brightness of LEDs available today, displays can be used outdoors as well as indoors opening all kinds of applications to use display technology.   Also, the number of companies making the LED lights has increased dramatically bringing intense competitiion that has brought the market prices down over 90% in the last decade while the quality has increased dramatically.  Better products at much lower prices!!  A recipe for a lot of growth!!!